New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 118

APPENDIX
Sunset City Blues
Scattered throughout the older neighborhoods of small cities, Sunset City Blues is a segment of Lower-
middle-class singles and couples who have retired or are getting close to it. These empty-nesters tend
to own their homes but have modest educations and incomes. They maintain a low-key lifestyle filled
with newspapers and television by day, and family-style restaurants at night.
Lifestyle Traits
 Belong to a veteran’s club
 Eat at casual/buffet restaurant
 CBS Sunday Night Movie TV
 Price is Right TV
 Mercury Grand Marquis
Demographic Traits
Ethnic Diversity:
Presence of Kids:
Age Ranges:
Education Levels:
Employment Levels:
Homeownership:
Urbanicity:
Income:
Income Producing Assets:
White, Black, Mix
Mostly w/o Kids
65+
High School Grad
Mostly Retired
Homeowners
Second City
Lower-Mid
Above Avg.
ARLINGTON, TEXAS
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