New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 120

APPENDIX
Second City Elite
There’s Money to be found in the nation’s smaller cities, and you’re most likely to find it in Second City
Elite. The residents of these satellite cities tend to be prosperous executives who decorate their
$200,000 homes with multiple computers, large-screen TV sets and an impressive collection of wines.
With more than half holding college degrees, Second City Elite residents enjoy cultural activities—from
reading books to attending theater and dance productions.
Lifestyle Traits
 Order from Readers’ Digest
 Travel domestically by rail
 Inc. magazine
 Washington Week TV
 Toyota Avalon
Demographic Traits
Ethnic Diversity:
Presence of Kids:
Age Ranges:
Education Levels:
Employment Levels:
Homeownership:
Urbanicity:
Income:
Income Producing Assets:
Mostly White
HH w/o Kids
45-64
Graduate Plus
White Collar, Mix
Mostly Owners
Second City
Upscale
Elite
ARLINGTON, TEXAS
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