•Put in a setting. A beach, a bedroom, a picnic or other setting helps engage the viewers' imagination.
•Choose props to frame your display. A few select pieces you buy or make help draw attention.
•Only a few key pieces of merchandise to show off. A window is for the items that might not sell as easily on a shelf as others.
•Find one focal piece that "pops" - probably a higher price point. That means it is colourful or has a bold pattern to again attract interest.
•Have multiple layers of height. Just like a good display, you want the customer to discover various items in your killer window.
•Keep your display at eye level for passersby. View your window display at all angles including from a passing car.
•Create so they can look into your store. Don't block off the entire view from your display window into your store because people attract people.