DO'S &
DONTS
The Rules in Visual Merchandising
You should make sure that it is accessible for all customers. Making sure that disabled people can also go around the store with ease.
Have all the items at accessible area. For an example, not making someone the shoes too high up.
Have a friendly environment where customers feel invited. So, this means making sure that the staff are greeting the customers properly with a smile.
Have enough seating so many customers can try on the shoes in store.
Make sure that the entrance of the stores is unique and attracts the target audience.
Have the correct lighting in the store so the colours are shown on the shoes properly. Sometimes in stores the lighting will be different from natural lighting so the customer buy something they might not be satisfied because the colour was different in store.
Do not have the cashier desk placed in an area where it will affect others shopping around.
Do not have the music too loud to the point where it is annoying and does not create an inviting atmosphere.
Do not have the fitting rooms close to the store as it will be difficult for people entering the sore and we want our customers to see all the products that we have displayed in the store.
Make sure the sales clerks are not too pushy towards the customers to make a sale.
Do not have sales clerks doing nothing on the shop floor. Make sure that they are not talking to each other and that they are concentrating on the customers.
DON'T...
DO...
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