Nestlé University Catalogue (January to December 2014) | Page 34

Pricing The Nestlé Way Workshop (By Request) Course Description: Offered by business/brand group request and requires participants from marketing, finance and sales. This fundamental course gives you insight into Nestlé’s pricing methodology. You’ll learn and practice the tools you need to price products strategically and optimize pricing decisions on an ongoing basis. Your team will apply these tools and thinking to your selected brand and start development of a pricing strategy. At the end of the workshop your team will develop an action plan for your brand or business. Who is this course for? All Marketers, Category Finance, CCSD, CBT (selected), Consumer and Insight Managers. How long is the course? This is a 1 ½ day course. What should I expect? By the end of the course you will be able to: • Apply the principles of Pricing the Nestlé Way to your brand • Leverage your cross functional team’s common knowledge and experience on pricing. • Apply pricing methodology and tools to make optimal pricing decisions. • Use the pricing work done on your brand and your action plan to develop a new pricing strategy for your brand. Pre-course work Meet with your Line Manager to discuss and agree learning objectives. Marketing Manager will need to coordinate the collection of key brand information to bring to the workshop. Post-course work Continue the development of a new pricing strategy for your brand. Meet with your Line Manager to discuss and review how these skills tie back to your PDG development plans and your PE objectives. How much does it cost: There is no charge for this course. For further information or to register for this training, please contact: [email protected] When is this course running? Workshops are organized for teams who need to and are ready to develop a new pricing strategy for their brand. It must be initiated by the Marketing Manager of the brand.