Nestlé University Catalogue (January to December 2014) | Page 33

Leading Business Development: Annual Brand Plan Workshop Course Description: The Annual Brand Plan defines the brand’s vision, objectives and strategies for the next years. It builds on the 3-Year Strategic Brand Plan and provides more specific detail on the strategies, activities and KPIs for the next year. It also sets the strategies for your brand’s contact plan. This workshop will help you develop the skills needed to achieve break through thinking then write a successful plan. It provides the opportunity to practice some of the tools on your own brand so that you have a head start on your plan. Who is this course for? All Marketing Associates, Assistants and Managers. How long is the course? This is a 1-day course. What should I expect? By the end of the course you will be able to: • Understand the key deliverables for the Annual Brand Plan. • Apply tools and techniques to think strategically about your brand. • Have an action plan to help you complete your Annual Brand Plan. Pre-course work Meet with your Line Manager to discuss and agree learning objectives. Prepare pre-work exercises and reading (requires approx, 1hr to complete). Post-course work Continue the development of your Annual Strategic Brand Plan. Meet with your Line Manager to discuss and review how these skills tie back to your PDG development plan and your PE objectives. How much does it cost: There is no charge for this course. For further information or to register for this training, please contact: [email protected] When is this course running? March