Nestlé University Catalogue (January to December 2014) | Page 32
Leading Business Development : 3-Year Strategic
Brand Plan Workshop
Course Description:
The 3-year Strategic Brand Plan defines the brand’s vision, objectives and strategies for the next 3
years. It must include future break through, transformational plans to accelerate brand gr ???)????????????????????????????????????????????????????????Q????????????????????)??????????????????????????????????????????????????????????????????????????)??????????????%????????????????????????????????????????????????????????????????)??????????????????????????????)]??????????????????)???5??????????????????????????5???????)!??????????????????)Q????????????????)]????????$????????) ??????????????????????????????????????+???U???????????????????????????????e???M??????? ????A????+???????????????????????????????????????????????????????+???!????????????????????????????????????????e???M??????? ????A????)A??????????)5??????????1????5???????????????????????????????????????)A????????????????????????????????????????š?????????????????)A???????????)
???????????????????????????e???M??????? ????A????)5??????????1????5????????????????????????????????????????????????A )???????????????????????A?????????)!??????????????????Q???????????????????????????)????????????????????????????????????????????????????????))????
???????????????????)]??????????????????????)Q ((0