nEo Education Awards
Background
The nEo Education Awards is a flagship nEo initiative. Every year, nEo customers that write S.E.A, C.S.E.C,
C.A.P.E and tertiary exams are given the opportunity to receive awards and cash rewards for their
outstanding education performance. 8 students are recognized and a prize giving event is held in honor
of these students.
Initiative
An enhancement of the existing program. Currently only 8 students are recognized, however, it is
intended to expand the number to 11 to include a male and female component to the C.S.E.C, C.A.P.E
and tertiary categories.
Timeline
August to September 2014.
Action Plan
Deliverables
Responsibility
Dependent
Deadlines
Internal Discussion on
previous editions
Production of Artwork
Placement of Ad
Collection of
Submissions
Collation of entries
Awards Function
AK
Marketing
July 14th
TC, TL, AK
TL, AK
AK
Advertising Agency
Marketing
nEo Customers
July 30th
August 15th
September 19th
AK
AK, LB
Marketing
Marketing
September 30th
October 4th
Success Indicators
15% increase in the number of submissions
Estimated Budget
$60,000.00