Pennacool.com Sponsorship
Background
Every year, around 17,000 children between the ages of 10 – 12 write the Secondary Entrance
Assessment (S.E.A). For the past year, we have sponsored Pennaool.com which is an online support tool
for these students. This site has high visibility and usage by these students with over 10,000 active users
on a monthly basis. Given this dominance in the target market, this tool continues to be of strategic
importance to nEo. This contractual agreement is at a cost of $8,000 a month and the annual contract
ends in June 2014.
Initiative
The continued support of Pennacool.com.
Timeline
September to December 2014.
Action Plan
Deliverables
Responsibility
Dependent
Deadlines
Initial Assessment of
sponsorship
Meeting with
Pennacool.com
Final Decision on
sponsorship
AK, LB, JH
Marketing
June 6th
AK
Marketing, Pennacool
June 10th
DC
Marketing
June 30th
Success Indicators
Better allocation of budget
More targeted placement of brand
Estimated Budget
TBD