SSFL Sponsorship
Background
First Citizens has partnered with BGT&T to cosponsor the Secondary School Football League (SSFL) for
the past 3 years. In 2011, this strategic partnership was intended to bring awareness to the newly
rejuvenated nEo product and this was accomplished by results in the 2012 and 2013 Omnibus Survey
results. The SSFL remains the premier tournament among Secondary Schools in Trinidad and Tobago
with national coverage, following and support.
Initiative
Continued sponsorship of these tournaments with direct marketing to the participating Schools at its
heart in addition to awareness growth of nEo.
Timeline
The SSFL tournaments run for a three month period from September to November 2014.
Action Plan
Deliverables
Responsibility
Dependent
Deadlines
Meeting With
Stakeholders
Internal Meeting
Strategic Partnerships
Finalizing Promotions
Plan Media Launch
LB
BGT&T, SSFL
June 13th
LB, AK
LB, AK
LB, AK
AK
July 9th
July 25th
August 6th
August 20th
Plan Kick Off Match
LB, DC
Marketing, EBU, Retail
External Suppliers
Marketing
Marketing, BGT&T,
SSFL, Media Houses
SSFL, BGT&T
August 20th
Success Indicators
Increase in monthly sales to 900 new accounts
Increased awareness by students 13-17 by 20%
Conduct Financial Presentation in 30 Secondary Schools by November 30th 2014
Estimated Budget
$275,000.00