NEA 2019-2020 – The Process and Briefs Explained
Here are some possible focuses for adverts, but of course you can plan your own and your summary should be more
detailed.
Advert 1 – Gym Bunnies – all genders, 15-25, different sports
Advert 2 – Young men – All activities or a specific activity, weights, running, whatever. But whichever you choose you
will have to film a range of locations and shots.
Advert 3 – Fashion Fitbit – people having fun in different non-gym locations.
6) Start to storyboard your adverts shot by shot with explanations underneath. (storyboard template on
Moodle)
7) Book equipment and timeline shoots. Make sure you get dependable people. Getting people to ‘act’
appropriately will be a challenge, so make sure you enlist people who are willing to do so. You can also use
footage in your fitness blog.
Start to edit on Final Cut or software you are familiar with.
Music will be important: Final Cut has some soundtracks but you can download MP3s from YouTube:
search music for adverts, there are a lot on there, check for copyright, but most are ok. Or you can record
your own suitable track, existing music should be recorded and out over the advert.
8)
9)
Fitness Blog
1) Researching codes and conventions for fitness blogs. Look at the range of fitness blogs for ideas on
layout, content and design. This blog would be an ideal template, but by all means look for others, the trick
is to find one you can work with and adapt it to suit your needs.
2) Getting images: Make a list of all the images this blog uses. Take screenshots and then think about where
and how you can get something similar at home, college, shops, buy or make if necessary. Get creative.
3) Again you will have to create a name and logo for your blog
4) Your blog is the easiest of the two tasks. This could be done relatively easily as you have software readily
available online at wix.com which offers templates to work with. You can also utilise imagery from your
adverts as well take different ones. Fitness imagery is quite easy to source and there are ample
opportunities in college, at home or at your local gym or leisure centre to take decent photographs
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