Navigator June 2023 US | Page 18

RESEARCH SOCIAL MEDIA CHANNELS :
Dig a bit deeper into the latest info on the top social media platforms . You may already have preconceived notions about them but many demographics have changed over the past few years . so you might want to update your background . Here ’ s a high-level summary :
FACEBOOK
INSTAGRAM
TWITTER
LINKEDIN
TIKTOK
PINTEREST
The largest social media platform with a diverse user base and robust , highly targeted advertising options . Suitable for agencies seeking to reach a wide range of demographics .
A highly visual platform ideal for showcasing products and creating a visually appealing brand identity . Great for inspiring new and current clients through stunning destination and supplier product photos , along with your own travel photos .
A platform focused on realtime updates and fostering conversations . Suitable for agencies aiming to engage with customers , share news , and participate in industry discussions .
A professional networking platform for businesses targeting B2B audiences . Ideal for establishing thought leadership , networking , and sharing industryrelated content . Can be a great venue for those serving the corporate travel market .
The leading video-sharing platform , suitable for agencies that can create engaging video content and tutorials . Perfect for property tours , travel vlogs , trip itineraries , and educational content .
A visual discovery platform where users search for and save ideas . A place many people use to start planning their vacations .
Remember , it ’ s better to be great at one social media platform than be average on 3 or 4 . Start with one or two platforms and expand as you have the right content and cadence to support it .
Social Media | NAVIGATOR
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