Find Your Niche
IF YOU SEEK CULTURAL ENRICHMENT
Become a Jordan Specialist Today !
The Jordan Specialist Program will give you all the insider information on Jordan ’ s best tourist attractions , cultural sites and unique experiences .
Sanctuary Mountain Maungatautari
If your clients seek the cultural heartbeat of Aotearoa New Zealand , take a stroll through New Zealand ’ s early history at the Waitangi Treaty Grounds . Visit the home of New Zealand ’ s rarest and most endangered species at Sanctuary Mountain Maungatautari , where concepts of mātauranga Māori are woven throughout the experience . Watch the If You Seek Cultural Enrichment webinar to discover these fascinating cultural attractions and more .
Seeking to experience the magic of Aotearoa for yourself ? Become a seeker in New Zealand and experience the country on your own time and at you own pace . Apply today to be eligible for a SELF FAM to New Zealand with roundtrip flights sponsored by Air New Zealand .
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Jerash , Jordan
The diverse landscape and attractions that Jordan offers draw an equally diverse base of potential customers , but Jordan is not a mass-market destination . Jordan ’ s unique selling features — such as its historical and religious significance — make it a destination unlike any other in the world .
Find Your Niche
Special interests provide a wealth of opportunity for you to market and sell Jordan to both individuals and groups . Jordan ’ s Ministry of Tourism has identified a list of priority niche markets that serves as an excellent guide for how you might develop your Jordan specialty .
The Jordan Specialist Program will help you :
• Identify your niche audience : Cultural Heritage ( Archaeology ), Faith-Based , Adventure , Ecotourism , Health and Wellness , Spa and Luxury , Culinary and Meetings , Incentives , Conferences and Events ( MICE ).
• Consider how you are going to efficiently target your marketing efforts to the right client and not to your entire client base .
• Discover who exactly is the “ right ” client for travel to Jordan . The answer , of course , depends upon how you decide to market the destination .
Graduate Benefits :
• Certificate of graduation as a Jordan Travel Specialist
• 4 Continuing Education Units for members of The Travel Institute . Go to www . thetravelinstitute . com for details on the certification programs , eligibility for continuing education credits and how to receive these credits following graduation .
• Qualify for Tour Operator led FAM Trips