DEFINE YOUR |
DEFINE YOUR |
ANALYZE COMPETITORS : |
THINK CONTENT : |
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TARGET AUDIENCE :
Understanding your target audience or potential clients is the foundation of any effective social media strategy . Identify the demographics , interests , and online behaviors of your ideal clients . Consider factors such as age , location , profession , and specific preferences related to travel . This information will guide your decision-making process and help you choose popular platforms among your target audience .
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SOCIAL MEDIA GOALS :
Are you looking to increase brand awareness , drive website traffic , generate leads , foster customer engagement , or provide customer support ? Each platform has its own strengths and capabilities , so align your objectives with the unique features of each social media channel . Of course , nearly everyone wants more new client leads , but without purchasing social media advertising , it can be a more difficult goal to achieve organically so you should pick a secondary goal to focus on . Feeling stuck ? Engagement ( likes , comments , and shares ) is always one of our top goals , as the more people engage with your posts , the more it resonates with them AND the more the platform favors your content .
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When in doubt , study your competitors ’ social media presence . Which platforms they are using ? How do they effectively engage their audience ? This can provide insights and help you make informed decisions about which platforms are relevant to your agency . |
Lastly , think about what type of content you are comfortable with and enjoy creating . It ’ s important to choose a platform that works for you so you can be consistent . Love writing blogs ? Pinterest would be a great fit . Have tons of videos you ’ ve created from your travel ? Check out Instagram and / or TikTok . |