“My granddad was a cowboy and he loved to rope.” It’s not
the usual start to the history of a trailer manufacturer, but an
applicable one for W-W Trailer MFG.
“Back in the ‘50s and ‘60s, he built a trailer to haul his horse
to the rodeos. One day, someone asked if they could buy his
custom trailer, so he sold it and built another one. It only grew
from there,” shared Dustin Watkins, owner of W-W Trailer MFG.
In Madill, OK, the company sits on a piece of land just off of the
Red River, where its 550,000 square-foot production and prefabrication
space produces cargo, dump, horse, stock and utility
lines.
“I’m a rancher myself,” Watkins said of his additional duties. “I
raise cattle. I wouldn’t use any other product. All the trailers
used on my ranch are products of my own company.”
Though that’s to be expected from the owner of a trailer
manufacturing business, it’s especially meaningful when considered
next to the blue-collar, hard-working background of the company.
Its products are fine-tuned and ready to “get to work” as soon as
they leave the lot. Currently, that equates to nearly 2,000 steel
and 300 aluminum trailers annually that are bringing a broncobusting
mentality to the workplace.
With a current dealer network spanning from the Grand Canyon
to the Mississippi River, Watkins says his current dealer partners
are people who’ve been with and understood the brand for many
years. However, that doesn’t mean there isn’t room for growth.
“We have a good dealer base established, but we think our
products appeal to a newer generation of dealership owners and
managers, too,” Watkins explained.
28 NATDA Magazine www.natda.org