Working with the tried-and-true cowboys of prior generations,
Watkins appreciates what his grandfather created. His hopes
of continuing that legacy is buoyed by the idea of fortifying its
current dealer network while also growing it by doubling down
on production volume. Similarly to the early midwestern settlers,
introducing new generations of dealers to the brand will allow it
to expand east of the Mississippi and beyond.
“We’re ready to get out there and meet new dealers face-to-face.
We’re heading to the 2020 NATDA Trailer Show in September
because we’re ready to grow, and this is where it’s going to start.”
The company will feature four trailers at the 2020 NATDA Trailer
Show, including steel and aluminum versions of its gooseneck
Roustabout as well as a bumper-pull and cargo trailer. Watkins
says that, depending on the time of year, the company’s best
sellers fluctuate between its livestock and cargo models with a
14x5’ bumper-pull being it’s most popular.
and withstand the everyday use of a working rancher,” explained
Watkins. The Roustabout is a tarp type but is also available in a
full-metal top version called a Runabout.
Watkins said a new dealer base can look to his current dealerbase’s
appreciation for his products as proof of its value. One of the oftpraised
features of his units comes down to their durability.
“They love the way we build them, They’re ‘heavy built,’ which
means the products we put into our trailers are top-notch - even
the paint. We use PPG as it’s one of the top in the market, We
take pride in our trailers, from start to finish.”
That “attention to detail” is the exact belief that will lead to W-W
Trailer MFG’s rapid territorial expansion to new generations of
dealership owners all over.
The Roustabout is our gooseneck, bar-top livestock trailer and
is often referred to as the ‘Brush Buster’ due to its high-brush
fenders that give it the capability to be taken all over the ranch
Photos:
(1) All Around, (2) Cargo Carrier, (3) Roustabout.
1
2
3
www.natda.org NATDA Magazine 29