“We have employees who only stopped production for two
weeks. Some of our employees have been producing trailers
under the Trailmax name for over 30 years,” Salisbury said.
This “non-start-up, start-up” boasts three decades of production
experience, creating rugged product lines. By using only
rectangular tubing, Valor Trailers provides better rigidity and offroad
capabilities - something that made Trailmax Trailers wellknown.
Now the company is focusing on four family lines and
dialing in on those products for its year one production.
Photos:
(1) 4 trailers from heavy series from rear to front –
70FTS Fifthwheel Triple Axle Capacity 70,000 lbs, The
other three are the 54TS, (2) Model 54TS Triple Axle
Capacity 54,640 Lbs (3) Different view of photo #1 (4)
Another aerial view of photo #1.
Speaking to the rugged nature of Valor Trailers’ build, Salisbury
joked, “We’ve said that Trailmax was a 1960s tank and that
Valor is a modern Abrams main battle tank. Both are tanks, but
they’ve got different uses.”
In addition to building “tanks” in the form of heavy-duty utility,
drop-deck, deckover, tilt-deck, fifth wheel and gooseneck trailers,
Valor Trailers now offers a robust suite of technological and
mechanical tools to create a fool-roof, operator experience. It’s
also working on a lifetime warranty program, a dealer network
program and an aftermarket parts division to launch at the end
of the year.
2
Salisbury believes, “A great aftermarket parts division is a way for
dealers to service customers. If your dealers are thriving, then
you’re going to thrive.”
Currently, Valor Trailers works with dealerships in the Mountain
West, Pacific Northwest, California and Canada. The company
also plans to slowly introduce the brand to Texas and parts of
the East this year. The company has had a unique opportunity to
present itself when it comes to establishing its dealer footprint
thanks to many former Trailmax Trailers dealers desiring to see
what Valor Trailers has to offer.
“We have the chance to start over,” Salisbury said. “We have the
opportunity to go to market more intentionally. When Valor
Trailers brings in new dealers, we don’t want to saturate the
market. We’ve been regimented because we want every dealer
to survive.
3
Dealers will not only have the opportunity to see Valor Trailers’
best-selling, heavy-duty tilt-deck in person at the 2020 NATDA
Trailer Show, but they’ll also see the company’s newest product
initiatives and programs unveiled at September’s show.
“We weren’t sure if we were going to show anywhere, but the
September kickoff aligned with our warranty plan launch. It’s
perfect timing for us,” Salisbury shared. “We’re very dealercentered
and don’t make any end-user sales. We’re old school
when it comes to how we believe an OEM gets his products and
that’s around the dealers.”
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