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“Reinventing S.O.A.: SERVICE-ORIENTED ARCHITECTURE”

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Augusto F. Villalon, FUAP

President, ICOMOS National Committee Philippines
Member of the Advisory Council, ICOMOS France

A Villalón Architects is involved in architecture, real estate development, and
cultural planning including heritage conservation, community development and cultural
tourism projects.
His firm undertakes international consultancies for private entities, foreign governments,
and international agencies such as UNESCO, ITC-UNCTAD/GATT, UNIDO, UN-World Tourism
Organization, and ICOMOS (International Council for Monuments and Sites) where he
was a Member of its Executive Committee until 2005. He is a Member of the ICOMOS
International Advisory Committee and is currently President of its Philippine Committee.
Living Landscapes and Cultural Landmarks’ his book on World Heritage sites in the
Philippines sponsored by the UNESCO World Heritage Center was launched in 2007 at
UNESCO Headquarters in Paris. He authored ‘Lugar’, which won the National Book Award
and the Alfonso Ongpin Award for Best Art Book in 2002. In 2001 the Ministerio de Asuntos
Exteriores in Madrid published ‘Manila’. Other studies, articles and academic papers
have been published internationally or presented in meetings and fora. He is a heritage
columnist in the Philippine Daily Inquirer.

“Vernacular Architecture Links Past to Future
& Architecture with Development”
Among different specializations in heritage architecture, vernacular architecture
focuses upon the humble building style found in a distinct locality, region, geographic area,
or nation. Vernacular architecture is very personal, never monumental or elitist. It is the
everyday “ordinary” architecture traditionally developed by non-architects, built by unknown
local craftsmen. It is architecture able to respond to all of the local needs, architecture that
talks the local language. Built in the local vocabulary, vernacular architecture is tailored to
the specific culture, lifestyle, environment, and building technology of the people who build
and live their lives in those structures.
Architecturally, the vernacular responds completely to local conditions. It is an outgrowth
of its environment – cultural, material, and climatic. Whether rural or urban, traditional or
contemporary, designed by unknown craftsmen or by architects, the study of vernacular
architecture is a very rich resource for professional improvement.

37th UAP National Convention © 2011

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