My first work CiGen-intelligent-automation-10-Real-World-Use-Cas | Page 9

7. Customer support
management
These processes are vital in the context of the
new, customer-centered retailing. In order to stay
consistent with the boost of online commerce, the
provision of 24×7 customer support is a necessary
ingredient of competitive retailing.
Robotic process automation in retail is an
appropriate technological development to rely on,
because customer records can be easily managed
across multiple systems by synchronising CRM
information. This also allows more convenient
customer on-boarding from websites, preparing
data for subscription renewals, as well as timely
complaint management.