My first work CiGen-intelligent-automation-10-Real-World-Use-Cas | Page 8

6. Product
categorisation
The effectiveness of these strategies depends on
appropriate product categorisation. Software
robots can easily process data from retailers and
vendors, incoming in multiple data formats such as
texts, images, etc., in order to match the local
datasets to global standards.
A crucial task when it comes to product
categorisation in multinational companies, is to
achieve a necessary degree of correspondence
between local and global SKUs. Given significant
cultural variation, it is likely that products across
different markets have different definitions and
constituents which require different marketing
strategies.