My first work CiGen-intelligent-automation-10-Real-World-Use-Cas | Page 7

5. Launching new
products
There are two main preconditions of new product
introduction. On the one hand, detailed analytics
regarding what might get shoppers more excited.
According to (1) above, RPA is very trustworthy in
this respect. Further, fruitful collaboration is the
keyword in describing the processes that underpin
launching new products - the more streamlined the
communication between R&D, manufacturing, and
marketing departments, the more effective and to-
the-point the introduction of new products. As an
epitome of integrative capacity, robotic process
automation allows retailers to modify pricing,
production and stocks in close agreement with
customers’ preferences.