My first work CiGen-intelligent-automation-10-Real-World-Use-Cas | Page 6

4. Marketing
planning
Trade promotions are the paradigmatic illustration
of business processes in the marketing sphere.
When performed manually, these are among the
most expensive in the retail industry.
Software robots can do this much faster and more
accurately than human employees entering data in
spreadsheets could. A very concrete example of
marketing processes that call for automation is
rebate management in the food industry, a kind of
sales promotion that food retailers use primarily as
incentives or supplements to product sales.
According to Colin Carroll, automation of rebate
processes is basically a tool to increase price
effectiveness by removing all variable costs.