My first work CiGen-intelligent-automation-10-Real-World-Use-Cas | Page 5

3. Store planning
The upshot is a personalised shopping experience,
which promises to boost expenditures, and thereby
to increase profit.
Retailers attempt to fit with the particular
preferences of consumers who regularly shop in
specific stores, based on demographic criteria such
as ethnicity, age, social status.
Manual layout store segmenting can only take into
account a few high-level facts, because the
nuances arising from sales data go beyond
humans’ ability to handle complex segmenting
modalities. Given its analysis capacity, this is what
RPA in retail brings in: the ability to make use of
fine-grained data to create store-specific
merchandise disposal, optimally fit with what
customers want most.