My first work 5 Tips to Get Inside the Buyer’s Mind and Boost Re | Page 5

4. Offer a rewards programme Depending on the type of products you sell, a rewards programme can prove to be a useful and effective tool. More sophisticated systems can provide useful insights into consumer preferences and choice but even the simplest reward programmes increase loyalty and make customers feel satisfied and happy. A 2017 customer loyalty study shows that the easier the rewards for shopping with a certain brand are to obtain, the more motivated a shopper will be. So when designing any type of loyalty or rewards programme, factor this in. The ultimate shopper engagement | Tokinomo.com