My first work 5 Tips to Get Inside the Buyer’s Mind and Boost Re | Page 4

3. Don’t offer too
many alternatives
Our brains can only process a certain amount of information because our
attention span is limited. While people think they like having more choices, too
many options can be overwhelming.
It can even make consumers dissatisfied and stressed. Experts refer to this
phenomenon as ‘paradox of choice’, that can plunge buyers into ‘analysis
paralysis’. Therefore, sometimes, less is more and a more curated approach is
the key to success.
The ultimate shopper engagement | Tokinomo.com