My first work 5 Tips to Get Inside the Buyer’s Mind and Boost Re | Page 3
2. Excite and engage
Shopping often comes down to an emotional response rather than a rational
examination of several different options. That means shoppers that are excited
and engaged will usually purchase more. Aside from appealing visuals, think
about other ways you could create an experience which aligns with your
brand.
Shoppers are always looking for stories and ways to be entertained, so think
about customer service, events and promotions that might engage your
buyers.
For a beauty brand, this could be offering free mini manicures or treatments to
the first customers of the day. For a toy brand, this The
might
mean allowing
ultimate shopper engagement | Tokinomo.com
customers to experience and use the product before they potentially make a