My first work 5 Tips to Get Inside the Buyer’s Mind and Boost Re | Page 3

2. Excite and engage Shopping often comes down to an emotional response rather than a rational examination of several different options. That means shoppers that are excited and engaged will usually purchase more. Aside from appealing visuals, think about other ways you could create an experience which aligns with your brand. Shoppers are always looking for stories and ways to be entertained, so think about customer service, events and promotions that might engage your buyers. For a beauty brand, this could be offering free mini manicures or treatments to the first customers of the day. For a toy brand, this The might mean allowing ultimate shopper engagement | Tokinomo.com customers to experience and use the product before they potentially make a