My first work 5 Tips to Get Inside the Buyer’s Mind and Boost Re | Page 2

1. Update the
placement regularly
Shopping is all about making choices. If the buyer can’t find what they want
quickly and easily – they probably won’t buy it at all. Consumers are said to
create expectations of where each item is within a ‘cognitive map’ with, for
example, certain groups of products adjacent to one another.
At the same time, it’s a good strategy to, every once in a while, change the
placement of these products. This way the buyers will be more attentive and
may discover new products while looking for their favorites.
The ultimate shopper engagement | Tokinomo.com