My first work 5 Tips to Get Inside the Buyer’s Mind and Boost Re | Page 6

5. Engage the senses
As well as looking appealing, brands are constantly looking to the other senses
to convert footfall into sales. Part of driving retail sales is making the consumer
feel something, and that involves one of their 5 senses.
For example, smell has a unique effect on consumer behavior and can not only
attract more people into a store but also stimulate them to purchase more.
Likewise, a perfectly selected sound is sometimes all you need to get a
customer’s attention. It can be used to elicit emotions and improve the
customer experience.
The ultimate shopper engagement | Tokinomo.com