My first Magazine project proposal (with format) | Page 44

Posts in the MSc programme’s already existing social media accounts (Facebook ® ,
Instagram ® , Twitter ® )
E-mail notifications
An official invitation will be sent to professionals working in partner universities and partner
organisations. Partners will be asked to disperse the invitation in their respective networks.
Live presentations
The organising committee will perform live presentations to the active students of the MSc
programme during the courses. These will include:
Projection of the video produced in former versions of the seminar
Powerpoint presentation with details about the seminar and photos
Analog promotional material
Analog A2 posters will be created and placed in popular posts of the Medical School of Athens and
in some of the country’s hospitals.
Promotional A5 brochures about the seminar will be distributed to active students of the MSc
programme after the live presentations. Pens and stickers designed according to the seminar’s
identity regulations will accompany the brochures.
Promotional tools are going to be coherent with the identity developed and special concern will be
taken to attribute the reciprocal provisions, as arranged with the sponsors.
The goals in this promotional phase are to find and select suitable participants for the early
registration posts and to spread the message about the intensive seminar to the broader scientific
community.
PHASE B - TARGETED COMMUNICATION
This phase is included in the preparatory process of the seminar and will follow the first phase.
During this phase, the audience will be more restricted and the following target groups have been
identified:
Active students of the MSc programme
Alumni of the MSc programme
Post-graduate students in partner universities
Professionals working in partner organisations
The same digital promotional tools will be utilised in this phase. Reminder posts and a second
invitation will be sent to members of the target groups.
A roll-up banner (coloured, 85cm x 200cm) will be designed according to the seminar’s identity and
will be present in the preparatory workshop that will be delivered to the participants right before the
seminar. The banner will carry a promotional message relevant to the seminar and will also include
the sponsors’ logos. Also, every item belonging to the participants’ inventory (notebooks,
backpacks, T-shirts, jockeys, water containers, lanyards & name tags), as well as the survival
booklet, will be designed according to the developed identity for the seminar and will be distributed
to participants.
The goals in this promotional phase are to select suitable participants for the late registration posts
and to attribute the reciprocal provisions, as arranged with the sponsors.
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