My first Magazine project proposal (with format) | Page 43

Promotional activities
Promotional activities are going to be prevalent in the whole preparatory phase, as well as during
the seminar itself.
A logo and identity material will be developed in partnership with the MSc programme’s partner
graphics designer. All the created promotional material will be coherent with the identity and the
MSc programme’s policy.
A range of promotional tools will be used and all personal data will be handled and protected
according to the EU General Data Protection Regulation (GDPR).
The promotional strategy is divided in four phases, each one with a different goal setting:
PHASE A - BROAD COMMUNICATION
This phase is programmed early in the preparatory process of the seminar. During this phase,
promotional activities will target to a broad audience.
The following target groups have been identified:
Active students of the MSc programme
Alumni of the MSc programme
Post-graduate students in partner universities
Technical University of Athens,
School of Humanitarian Studies,
Financial University of Athens etc.
Professionals working in partner organisations
National School of Public Health,
Hellenic Centre for Disease Control (KEELPNO),
Médecins sans Frontières,
Médecins du Monde,
International Organisation for Migration
PRAKSIS
METAdrasi etc
Healthcare Professional Associations
National Medical Association
Local Medical Association
National Nursing Association
Healthcare professionals working in the country’s hospitals
The promotional tools utilised in this phase are the following:
Media announcements
The MSc programme already partners with representatives of the country’s media (television,
radio). A special announcement will have its place in broadcasts of these media.
Website
A post (text & roll-up banner) will be placed in an eminent position in the programme’s website.
Social media campaign
Development of a Facebook ® like page for the seminar and frequent posts
Development of an Instagram ® profile for the seminar and frequent posts
Development of a Twitter ® account for the seminar and frequent posts
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