Multi-family Lease Up July 2013 | Page 8

2013 North American Properties MULT-IFAMILY LEASE UP 8
Saying hello when you jump online is a nice way to start your daily time online and encourage conversation. Saying goodbye at the end of your time online lets people know when you’ re heading offline. No one likes to be left hanging in the middle of a conversation. If you do this consistently, your community will come to know when they can expect you to be available.
Introduce yourself and introduce others. Anytime you friend, follow or engage with people who may not know you, it is always a good idea to introduce yourself and share some of the basics like who you are and where you are from.
Say please and thank you. If you want to share someone’ s content, ask politely. If someone has shared yours be sure to thank them whenever possible. Though you may not be able to respond to every comment on your blog or Facebook page, you can take a moment to respond to a few and perhaps make a general statement thanking everyone who shared your content.
If your social circle online is a large one, there are probably people in it that you don’ t know as well as others or people you don’ t know at all. Review your friends / follower lists frequently. Set some time aside each week to manage your following / follower ratio. It’ s ok to step outside your comfort zone and expand your horizons when it comes to connecting. Not everyone you connect with has to be like-minded. Diversity breeds inspiration.
The Three“ Ds”
Whether you are using social media for personal or professional purposes, take some time to familiarize yourself with The Three Ds. The examples below should help you steer clear of potentially disastrous situations.
1. Disclosure- Steer clear of disclosing trade secrets or intellectual property. This could cost you your job and give your competitors an unfair advantage.
2. Defamation- Do not make statements about someone that are false and could potentially cause economic consequences.
3. Discrimination- It should go without saying to not to be discriminatory. Remember, the social web is a public place so your voice is amplified.