Multi-family Lease Up July 2013 | Page 8

2013 North American Properties MULT-IFAMILY LEASE UP 8
Saying hello when you jump online is a nice way to start your daily time online and encourage conversation . Saying goodbye at the end of your time online lets people know when you ’ re heading offline . No one likes to be left hanging in the middle of a conversation . If you do this consistently , your community will come to know when they can expect you to be available .
Introduce yourself and introduce others . Anytime you friend , follow or engage with people who may not know you , it is always a good idea to introduce yourself and share some of the basics like who you are and where you are from .
Say please and thank you . If you want to share someone ’ s content , ask politely . If someone has shared yours be sure to thank them whenever possible . Though you may not be able to respond to every comment on your blog or Facebook page , you can take a moment to respond to a few and perhaps make a general statement thanking everyone who shared your content .
If your social circle online is a large one , there are probably people in it that you don ’ t know as well as others or people you don ’ t know at all . Review your friends / follower lists frequently . Set some time aside each week to manage your following / follower ratio . It ’ s ok to step outside your comfort zone and expand your horizons when it comes to connecting . Not everyone you connect with has to be like-minded . Diversity breeds inspiration .
The Three “ Ds ”
Whether you are using social media for personal or professional purposes , take some time to familiarize yourself with The Three Ds . The examples below should help you steer clear of potentially disastrous situations .
1 . Disclosure - Steer clear of disclosing trade secrets or intellectual property . This could cost you your job and give your competitors an unfair advantage .
2 . Defamation - Do not make statements about someone that are false and could potentially cause economic consequences .
3 . Discrimination - It should go without saying to not to be discriminatory . Remember , the social web is a public place so your voice is amplified .