Multi-family Lease Up July 2013 | Page 7

2013 North American Properties MULT-IFAMILY LEASE UP 7
SOCIAL ETTIQUETTE
Before you start to look at our social networks , think about online etiquette . It will help you to make your experience even more successful . For starters , we probably all remember that big poster board from elementary school listing the rules for proper etiquette in the classroom :
“ We say please and thank you ” “ We use our indoor voices ” “ We treat others they way we would like to be treated ”
These were posted as reminders and were referenced whenever we fell off track . In terms of etiquette , not much changes over the course of our lives . Being polite and respectful to others is still Social Etiquette101 . Having proper etiquette on the social web means being aware of your audience , understanding how they communicate and being a valuable , welcomed and positive contributor to the community . There are several benefits to proper social etiquette and unlike kindergarten , they amount to more than simply avoiding that playmate that squished scented markers on your face . There are three main points to keep in mind to exhibit proper etiquette . They are :
1 . Reciprocation - It ’ s above give and take . A good rule of thumb is to promote others more than you promote yourself , such as Chris Brogan ’ s 12:1 ratio .
2 . Respect - Add value and be helpful and others will treat you with respect . People want to interact with and do business with companies that treat them with respect .
3 . Reliability - Since social networks , for the most part , are public , always put reliability in the forefront , whether you ’ re an individual or a business .
Now that you have the three points , how do you execute them ? Think back to those elementary roots .
Join conversations because you ’ re interested in the subject matter or because you have something beneficial to add – not because you have an agenda or want to push your material and advertise your retail brand .