2013 North American Properties MULT-IFAMILY LEASE UP 7
SOCIAL ETTIQUETTE
Before you start to look at our social networks, think about online etiquette. It will help you to make your experience even more successful. For starters, we probably all remember that big poster board from elementary school listing the rules for proper etiquette in the classroom:
“ We say please and thank you”“ We use our indoor voices”“ We treat others they way we would like to be treated”
These were posted as reminders and were referenced whenever we fell off track. In terms of etiquette, not much changes over the course of our lives. Being polite and respectful to others is still Social Etiquette101. Having proper etiquette on the social web means being aware of your audience, understanding how they communicate and being a valuable, welcomed and positive contributor to the community. There are several benefits to proper social etiquette and unlike kindergarten, they amount to more than simply avoiding that playmate that squished scented markers on your face. There are three main points to keep in mind to exhibit proper etiquette. They are:
1. Reciprocation- It’ s above give and take. A good rule of thumb is to promote others more than you promote yourself, such as Chris Brogan’ s 12:1 ratio.
2. Respect- Add value and be helpful and others will treat you with respect. People want to interact with and do business with companies that treat them with respect.
3. Reliability- Since social networks, for the most part, are public, always put reliability in the forefront, whether you’ re an individual or a business.
Now that you have the three points, how do you execute them? Think back to those elementary roots.
Join conversations because you’ re interested in the subject matter or because you have something beneficial to add – not because you have an agenda or want to push your material and advertise your retail brand.