2013 North American Properties MULT-IFAMILY LEASE UP 6
• We will respect copyright and fair use of any media intended for social distribution .
• We will protect confidentiality and proprietary information .
• We will be cautionary with release of sensitive third party intelligence learned about NAP .
• Only authorized individuals may speak on behalf of NAP in regards to , and not limited to , financial performance , strategic business plans , legal matters and public policy issues .
• Those that see social media content that should be moderated , outside of the NAP social platforms ( e . g . a third party Twitter account ), should contact Caleb . Spivak @ NAProperties . com in a timely matter . It ’ s paramount for us to provide the proper response with speed and efficiency .
5 . Mistakes
• If you make a mistake on social , be up front about it and own it . People make mistake ! It ’ s how you handle that mistake that will reflect on NAP . Correct the mistake ( or contact the author to correct ) immediately as an effort to restore trust . For example , when editing a blog post make it clear that it is a correction .
6 . Use Common Sense
• Add value . There are millions of words out there — make yours helpful and thought provoking . Remember , it ’ s a conversation , so keep it real . Build community by posting content that invites responses — then stay engaged . You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared .
• Keep it cool . There can be a fine line between healthy debate and incendiary reaction . Try to frame what you write to invite differing points of view without inflaming others . And you don ’ t need to respond to every criticism or barb . Be careful and considerate .
Closing thoughts : Don ’ t forget your day job . It ’ s wise to not let personal social media effect your contributions to the NAP brand . We understand , and encourage , social media participation but ask you to limit lengthy or frequent participation while at work .