2013 North American Properties MULT-IFAMILY LEASE UP 6
• We will respect copyright and fair use of any media intended for social distribution.
• We will protect confidentiality and proprietary information.
• We will be cautionary with release of sensitive third party intelligence learned about NAP.
• Only authorized individuals may speak on behalf of NAP in regards to, and not limited to, financial performance, strategic business plans, legal matters and public policy issues.
• Those that see social media content that should be moderated, outside of the NAP social platforms( e. g. a third party Twitter account), should contact Caleb. Spivak @ NAProperties. com in a timely matter. It’ s paramount for us to provide the proper response with speed and efficiency.
5. Mistakes
• If you make a mistake on social, be up front about it and own it. People make mistake! It’ s how you handle that mistake that will reflect on NAP. Correct the mistake( or contact the author to correct) immediately as an effort to restore trust. For example, when editing a blog post make it clear that it is a correction.
6. Use Common Sense
• Add value. There are millions of words out there— make yours helpful and thought provoking. Remember, it’ s a conversation, so keep it real. Build community by posting content that invites responses— then stay engaged. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared.
• Keep it cool. There can be a fine line between healthy debate and incendiary reaction. Try to frame what you write to invite differing points of view without inflaming others. And you don’ t need to respond to every criticism or barb. Be careful and considerate.
Closing thoughts: Don’ t forget your day job. It’ s wise to not let personal social media effect your contributions to the NAP brand. We understand, and encourage, social media participation but ask you to limit lengthy or frequent participation while at work.