2013 North American Properties MULT-IFAMILY LEASE UP 5
• Volunteers that represent the NAP brand online should adhere to the established brand voice( of the multi-family asset you’ re representing) when responding publicly to fans.
• While maintaining the NAP brand voice( of the multi-family asset you’ re representing): you should speak in the first person, bring your personality, and authenticity. All social input, except from the NAP community manager, should be initialed to exhibit authorship.
2. Optimization.
• Those posting social content should take the necessary time and / or steps to properly optimize all content in relation to the chosen social channel. For example, all videos loaded to YouTube will contain all SEO components to give that content the best chance to reach it’ s intended audience.
• Photos will be sized to proper spec for each separate network.
• Thought will be given to targeted keywords when creating social media content.
3. Disclosure.
• Employees will fully disclose, in all personal social networks, blogs or any online community, their association and affiliation with North American Properties and it’ s subsidiaries.
• Employees, partners, affiliates and their families should fully disclose the receiving of complimentary products, services, and / or benefits when reviewing, commenting or sharing in any online community.
• Employees should be fully transparent by using their real name and identifying their role at NAP when providing commentary in social media.
• Employees will be truthful and point out, in any social media transaction, if they have a vested interest in the topic. They will also be transparent about every, and all aspects of their involvement.
• When identifying yourself as an NAP employee, take measures to ensure your online profiles and its related content reflect positively on how you would want to be viewed by colleagues and clients.
• Anonymity is not an option when participating in NAP social media. Employees should not falsely disclose their affiliation or rank.
4. Brand Protection.