2013 North American Properties MULT-IFAMILY LEASE UP 4
SOCIAL MEDIA GUIDELINES
This is the official reference guide for those executing social media with and for North American Properties( NAP) and the company’ s multi-family portfolio. If you’ re an NAP employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media, these guidelines are for you.
This is an open-ended document that will be updated and improved to best reflect an ethical and honest approach to offering our guests, customers, partners and team members’ transparency through our digital actions.
NAP welcomes and encourages teammates to participate and embrace social media. We take the representation of our brand seriously and therefore request that any“ volunteers” accept the responsibility of adhering to the following guidelines and social media best practices. Please also follow the terms and conditions for any third-party sites.
Any team members interested in social media participation should contact Caleb J. Spivak: Caleb. Spivak @ Naproperties. com.
Goal: Use social media to share, educate, entertain, celebrate, benefit and add value to our fans, while furthering the goals and enrichment of NAP. Goals shall be attained by not compromising NAP’ s integrity, reputation and professionalism. NAP“ volunteers” should consider the possibility of engagement, relevance and emotional impact to our fans before posting on social media.
1. Quality & Brand Consistency.
• NAP will strive for maximum quality when constructing any post for a NAP social network. This quality shall match the efforts exhibited by the NAP brand.
• Verbiage will be edited to display as enticing, relevant and brief.
• Content shall not reflect negative tone.
• Content shall not focus primarily on gender, sex, religion or politics in an unfriendly or patronizing way.