2013 North American Properties MULT-IFAMILY LEASE UP 4
SOCIAL MEDIA GUIDELINES
This is the official reference guide for those executing social media with and for North American Properties ( NAP ) and the company ’ s multi-family portfolio . If you ’ re an NAP employee or contractor creating or contributing to blogs , wikis , social networks , virtual worlds , or any other kind of social media , these guidelines are for you .
This is an open-ended document that will be updated and improved to best reflect an ethical and honest approach to offering our guests , customers , partners and team members ’ transparency through our digital actions .
NAP welcomes and encourages teammates to participate and embrace social media . We take the representation of our brand seriously and therefore request that any “ volunteers ” accept the responsibility of adhering to the following guidelines and social media best practices . Please also follow the terms and conditions for any third-party sites .
Any team members interested in social media participation should contact Caleb J . Spivak : Caleb . Spivak @ Naproperties . com .
Goal : Use social media to share , educate , entertain , celebrate , benefit and add value to our fans , while furthering the goals and enrichment of NAP . Goals shall be attained by not compromising NAP ’ s integrity , reputation and professionalism . NAP “ volunteers ” should consider the possibility of engagement , relevance and emotional impact to our fans before posting on social media .
1 . Quality & Brand Consistency .
• NAP will strive for maximum quality when constructing any post for a NAP social network . This quality shall match the efforts exhibited by the NAP brand .
• Verbiage will be edited to display as enticing , relevant and brief .
• Content shall not reflect negative tone .
• Content shall not focus primarily on gender , sex , religion or politics in an unfriendly or patronizing way .