2013 North American Properties MULT-IFAMILY LEASE UP 3
GUIDELINES / POLICIES
EXECUTIVE SUMMARY
The Social Media and Emerging Technology category represents an opportunity for North American Properties to support lease-up and retention in our multi-family portfolio through cost-effective means .
All forms of social and digital outreach are intended to engender a digital population that will fortify the physical communities that we build and operate .
86 percent of the primary target audience for our apartment communities , 30 and under , are active on social networking sites . Understanding that regular communication is key to a healthy relationship , our digital strategy allows us to :
· Engage the community
· Build brand awareness through frequency of message
· Drive more online traffic to our websites
· Attract new residents
· Generate more quality leads and conversion
· Increase loyalty
· Retain existing residents
Fan growth , interactions and impressions build frequency of message , and are a good indicator that people are interested in our properties and the experience we deliver .
This exciting opportunity creates new challenges that need to be framed and guided through effective policies , ensuring best use and maximum effectiveness .
This Multi-family Lease Up Social / Digital Roadmap and Resource Manual provides clear guidelines , parameters and strategy to master the possibilities scope associated with Social Media and Emerging Technologies .