Multi-family Lease Up July 2013 | Page 2

2013 North American Properties MULT-IFAMILY LEASE UP 2

TABLE OF CONTENTS

GUIDELINES / POLICIES 3 – 9

EXECUTIVE SUMMARY	3
SOCIAL MEDIA GUIDELINES	4 – 6
SOCIAL ETIQUETTE	7 – 8
ACCREDITATION PROCESS	9

STRATEGY 10 – 18

OBJECTIVES	10
TASKS / OWNERS	10
ACTIVITIES CHECKLIST / TIMELINE	11
LOCATE , LISTEN , LEARN	12
IDENTIFY AUDIENCE	12
BRAND OUTPOSTS / CLAIMING CHANNELS	12
BRAND VOICE	13 – 14
CONTENT	14 – 16
ENGAGE IN CONVERSATION	16 – 17
MEASURE & REFINE	18

BEST PRACTICIES 19 – 26

COMPOSING TWEETS	19 – 20
CREATING A TWITTER CAMPAIGN FOR VIDEO	21 – 22
TWITTER RESPONSE EXAMPLES : REPUTATION MANAGEMENT	23
COMPOSING FACEBOOK POSTS	24 – 26

RESOURCES 27 – 30

DAILY SOCIAL MEDIA TASK LIST	27
STYLE GUIDE – DIMENSIONS QUICK REFERENCE	28
SAMPLE LIKENESS RELEASE	29
ONLINE RESOURCES	30