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vii. Avoid text-speak at all costs. Take an extra minute or two to elegantly craft messages and link into the desired 140 characters viii. Don’ t use“&.” Twitter and ampersands do NOT get along for some reason b.“ Retweetability.” Never utilize all 140 characters allotted in a tweet. It’ s critical to leave enough space for a user to leave our brand’ s tweet as is and include our Twitter handle to ensure reach potential.
c. Conversation. Best practices for effective engagement i. Replying. Twitter now allows users to see a reply only if they are following both sides of the conversation. If we add a period(.) before each reply, all of our followers can see it enabling them to be introduced to the person we are talking to. ix.“. @ JohnDoe, thanks for sharing this awesome picture of the art work you created at our“ Art in the Park” event: LINK”
d. Re-tweeting.“ RT,”“ MT” and“ via.” x. RT. Aside from being an acceptable best practice, the primary reason for using“ RT” to Retweet is to make the message easier to find when people are searching on search. Twitter. com and TweetReports. Considering that over 6 million Twitter searches are conducted every day, you can understand how important it is for messages to be found and displayed when users are conducting a Twitter search— especially when their search includes“ RT”. xi. MT. Indicates a Retweet that has been edited. xii. Via. Usually found at the end of the tweet as attribution to the initial tweeter. A common reason why people use the“ via” Retweet method is because the person Retweeting the message wants to spread the information but either edits or entirely rewrites the content while still giving attribution to the original publisher.