2013 North American Properties MULT-IFAMILY LEASE UP 18
MEASURE & REFINE( Figure 1)
Aside from monitoring and managing our apartment community’ s online reputation, connecting with prospects, tracking engagement, Klout, sentiment and other social metrics, NAP’ s reporting tracks the following as a result of our social efforts:
1. Website traffic as a result of social referral a. Pageviews b. Video Gallery Views c. Photo Gallery Views d. Contact Page e. Schedule a tour page
2. Total Website traffic a. Visits b. Pageviews c. Average Visit Duration d. Bounce Rate
3. Facebook a. Number of Fans b. Viewers c. Friends of Fans Reached d. Total Impressions
4. Twitter a. Number of Fans b. Reach c. Total Impressions
5. YouTube a. Video Views b. Time Watched( in minutes) c. Channel Subscribers