2013 North American Properties MULT-IFAMILY LEASE UP 17
& Emerging Technologies will review posts during the training period before being published( ensuring brand messaging is inline with our social standards.
A number of ways that we can interact are generally reactive or active.
1. Here are some examples of reactive interaction:
• Respond to public messages directed at you, such as @ mentions on Twitter or comments on your posts in Facebook, LinkedIn, YouTube, Google +, or other networks.
• Respond to direct or private messages, such as those on Facebook Page messages or direct messages( DMs) on Twitter.
• Respond to mentions that people make of you or your brand in social networks that you find via keyword or hashtag searches.
We should also interact more actively, by taking the initiative and reaching out to others, instead of waiting for them to mention or address us.
2. Here are some active ways to interact:
• Share content from others such as retweets, repins, and post shares.
• Give kudos to others by linking directly to their content.
• Setup a search for the city our apartment community is located + the word“ apartments.” We can identify prospects in this feed( e. g.,“ Atlanta Apartments.”).
Don’ t plan every moment of every day. If we want to communicate and connect with someone, don’ t be afraid to do it simply because it isn’ t“ on our calendar.”
Please note: Don’ t post the wrong content at the wrong time. Before you start posting live— or even if you have messages scheduled— take time to review topics being discussed, including trending topics, to avoid posting cheery content at the same moment that news is breaking of a natural disaster or national tragedy.