2013 North American Properties MULT-IFAMILY LEASE UP 16
residents. Each video in the series is loaded with local, relevant content that is huge driver in the local search game. a. The apartment community’ s leasing manager writes the script for each week’ s video( highlighting three events going on in the city where our apartment community is located). b. The script is sent to NAP Studios in Atlanta every Monday where the video is produced and edited using green screen technologies and local talent( syndication). c. The weekly video is uploaded to the apartment community’ s YouTube channel, where it is optimized with our apartment community’ s SEO terms. d. Leasing Manager writes tweets for these events( see figure XX). There will be 36 tweets to write each week. 12 of them are recurring( generic) which we use each week at different times.
v� Blog – Video content feed.
v� Walkscore – Walk Score uses a patent-pending system to measure the walkability of an address. The Walk Score algorithm awards points based on the distance to amenities in each category. Amenities within. 25 miles receive maximum points and no points are awarded for amenities further than one mile.
ENGAGE IN CONVERSATION
How often we actively interact with our apartment community’ s followers can dictate our overall success with Social Media Engagement( SME).
1. Enter the conversation 2. Provide relevant content 3. Add value to communities 4. Engage with influencers 5. Respond positively
Leasing managers are responsible for drafting social content for their apartment community using NAP’ s Hootsuite Enterprise dashboard. Director of Social Media