2013 North American Properties MULT-IFAMILY LEASE UP 11
ACTIVITIES CHECKLIST / TIMELINE
1 . SIX MONTH MARK a . Locate , Listen , Learn i . Identify audience ii . Develop social infrastructure : Secure community applicable social channels tending to best practices and optimization . iii . Google Places Verification iv . Email for offline comm . ( e . g ., Social @ BOHO4W . com ) v . Brand voice b . Website integration – Meet with web developers to ensure SEO , mobile optimization , social and video elements are properly executed from the very beginning . c . Film prep – Order Mic Flag 2 . FIVE MONTH MARK a . “ Socially savvy ” leasing prospects : Ensure potential hires are capable of executing social responsibilities by interview participation from key management . b . Initial content creation / conversation : Social Media & Community Manager begins engaging in community conversations .
3 . FOUR MONTH MARK a . Social Media Training : Train leasing staff on best practices for social execution in all channels we are leveraging . i . Hootsuite University Accreditation ii . Executed Social Media Policy
4 . THREE MONTH MARK a . Film production i . “ Meet The Neighbors ” series – BRANDS ii . “ Meet The Neighbors ” series – PLACES
5 . TWO MONTH MARK : to apartment community ’ s grand opening : a . Content preparation i . “ Meet The Neighbors ” series – BRANDS ii . “ Meet The Neighbors ” series – PLACES
6 . ONE MONTH MARK a . Content rollout b . Film YouTube Trailer + Leasing Manager + First Resident