2013 North American Properties MULT-IFAMILY LEASE UP 11
ACTIVITIES CHECKLIST / TIMELINE
1. SIX MONTH MARK a. Locate, Listen, Learn i. Identify audience ii. Develop social infrastructure: Secure community applicable social channels tending to best practices and optimization. iii. Google Places Verification iv. Email for offline comm.( e. g., Social @ BOHO4W. com) v. Brand voice b. Website integration – Meet with web developers to ensure SEO, mobile optimization, social and video elements are properly executed from the very beginning. c. Film prep – Order Mic Flag 2. FIVE MONTH MARK a.“ Socially savvy” leasing prospects: Ensure potential hires are capable of executing social responsibilities by interview participation from key management. b. Initial content creation / conversation: Social Media & Community Manager begins engaging in community conversations.
3. FOUR MONTH MARK a. Social Media Training: Train leasing staff on best practices for social execution in all channels we are leveraging. i. Hootsuite University Accreditation ii. Executed Social Media Policy
4. THREE MONTH MARK a. Film production i.“ Meet The Neighbors” series – BRANDS ii.“ Meet The Neighbors” series – PLACES
5. TWO MONTH MARK: to apartment community’ s grand opening: a. Content preparation i.“ Meet The Neighbors” series – BRANDS ii.“ Meet The Neighbors” series – PLACES
6. ONE MONTH MARK a. Content rollout b. Film YouTube Trailer + Leasing Manager + First Resident