2013 North American Properties MULT-IFAMILY LEASE UP 10
STRATEGY
OBJECTIVES
1. Create a sense of place / build the experience before the“ box.” 2. Resource to potential and future residents / increase loyalty. 3. Increase web traffic / Generate more quality leads and conversion. 4. Increase rent growth.
TASKS AND OWNERS
1. VP of Marketing
• Liaison between SM team, and internal / external partners 2. Director of Social Media & Emerging Technologies
• Oversees / creates social strategy
• Enforces Social Media Policy
• Analyzes data
• Training
3. Onsite Leasing Agent
• Manages / Creates content
• Posts updates to social profiles
• Engages with online community
• Monitors daily conversations
4. Film Production
•“ Meet the Neighbors” – BRANDS / PLACES
• Leasing Manager / First resident videos
• YouTube trailer video
•“ What’ s Up” Series