2013 North American Properties MULT-IFAMILY LEASE UP 10
STRATEGY
OBJECTIVES
1 . Create a sense of place / build the experience before the “ box .” 2 . Resource to potential and future residents / increase loyalty . 3 . Increase web traffic / Generate more quality leads and conversion . 4 . Increase rent growth .
TASKS AND OWNERS
1 . VP of Marketing
• Liaison between SM team , and internal / external partners 2 . Director of Social Media & Emerging Technologies
• Oversees / creates social strategy
• Enforces Social Media Policy
• Analyzes data
• Training
3 . Onsite Leasing Agent
• Manages / Creates content
• Posts updates to social profiles
• Engages with online community
• Monitors daily conversations
4 . Film Production
• “ Meet the Neighbors ” – BRANDS / PLACES
• Leasing Manager / First resident videos
• YouTube trailer video
• “ What ’ s Up ” Series