2013 North American Properties MULT-IFAMILY LEASE UP 12
LOCATE , LISTEN & LEARN
NAP identifies and analyzes conversations about our company , products and competitors with RADIAN6 social media monitoring and engagement tools to :
• Discover what ’ s being said about our brand and our market ( guests and customers are already active online , and by listening with a discerning ear , we will find out what their needs and concerns are – and more importantly , where / what they ’ re saying about our business ).
• Find relevant communities and conversations ( identify brand outposts ).
• Uncover key influencers .
IDENTIFY AUDIENCE
Asses audience needs and buying questions that can be addressed through Social Media .
BRAND OUTPOSTS / CLAIMING CHANNELS
Where is our audience ? Here , we identity social channels that support our objectives for each specific apartment community factoring in RADIAN6 research / key learnings :
• Twitter
• Facebook
• YouTube
• Blog
• Google +
• Instagram
• Vine
• Pinterest
• Walkscore
• Yelp
• Foursquare