2013 North American Properties MULT-IFAMILY LEASE UP 12
LOCATE, LISTEN & LEARN
NAP identifies and analyzes conversations about our company, products and competitors with RADIAN6 social media monitoring and engagement tools to:
• Discover what’ s being said about our brand and our market( guests and customers are already active online, and by listening with a discerning ear, we will find out what their needs and concerns are – and more importantly, where / what they’ re saying about our business).
• Find relevant communities and conversations( identify brand outposts).
• Uncover key influencers.
IDENTIFY AUDIENCE
Asses audience needs and buying questions that can be addressed through Social Media.
BRAND OUTPOSTS / CLAIMING CHANNELS
Where is our audience? Here, we identity social channels that support our objectives for each specific apartment community factoring in RADIAN6 research / key learnings:
• Twitter
• Facebook
• YouTube
• Blog
• Google +
• Instagram
• Vine
• Pinterest
• Walkscore
• Yelp
• Foursquare