clarity on how to get your customer to buy from you , reaffirming that clear messaging will always win in marketing .
• Mike Michalowicz , serial entrepreneur and author of " Profit First : Transform Your Business From a Cash-Eating Monster to a Money-Making Machine ," gave an informative talk on a crucial small-business recession response strategy .
• Sales expert Dave Dee laid out the steps on how to create a webinar asset ( a tool performing well to profit and thrive now ) on autopilot .
• Speaker , author , entrepreneur , and financial expert Greg Crabtree revealed his Simple Numbers © prescription to achieve 100 %– 200 % return on invested capital for the MSP industry .
• Marcus Lemonis , host of “ The Profit ” and CEO of Camping World , gave the following IT-specific advice to not just survive but also thrive post-COVID-19 : “ Press on the gas as fast as you can . Because what you provide to the marketplace isn ’ t optional anymore . What you provide is the only way other businesses are going to survive . And this moment now , I would encourage you to double down on your marketing .”
Every Move That Starts With Heart Earns Applause
Feedback from attendees on the virtual format was overwhelmingly positive . Frequently , you ’ d see “ CMAO !” ( clap my ass off ) in the chat roll . The words “ fantastic ,” “ phenomenal ,” and “ blown away ” were repeatedly used by attendees to describe their experience .
Ten-year boot camp veteran Jennifer Holmes summed it up well when she said , “ Every year you just blow us away with what you do . Your team pivoted beautifully like you ’ ve been preparing your whole business career for this crisis … I really didn ’ t think boot camp could get any better . Every year you raise the bar and provide such a world-class experience to so many people … and what ’ s special about this community is we are just trying to be better .”
Every session throughout the entire conference ran a live chat that made you feel as if you were sitting next to the top performers in the room . Unexpectedly , this added to the experience tremendously as exchanges drove the point home , helped attendees understand better , and allowed speakers to more actively interact with the audience . Many attendees expressed this was a “ fantastic format ,” even requesting the live chat be added to future live events . “ Being able to chat during sessions was very useful ,” Dan Izydorek said .
During an emotional live exchange , Raul Olave said , “ You did a phenomenal job . At first , I was scared of the format , but you delivered in every single department . The community has meant everything to me .”
Better Your Best Teaches Us To Never Give Up
One of the highlights of the event was hearing the success blueprints from the Better Your Best Competition finalists Tom Glover , Charles Swihart , Pedro Nunez , Will Nobles , and Peter Verlezza . Finalists competed to win the Technology Marketing Toolkit spokesperson of the year and a new Aston Martin . During the award ceremony , each finalist was awarded an engraved heavyweight belt . Charles Swihart earned the title . A two-time finalist , Swihart has focused on increasing profit . He credited TMT ' s rapid implementation workshop as a key to his success . “ It ’ s all about the marketing ,” Swihart said during his acceptance speech . “ You ’ ve got to do the work . Keep picking another thing and another thing and just keep knocking it out .”
Champions Fight For Others Who Can ’ t Fight For Themselves
Despite being hit financially , Robins donated prizes for a silent auction and pledged to match $ 30,000 of her own money to donations made by boot camp attendees to raise money for St . Jude ’ s Children ’ s Hospital . A total of $ 115,000 was raised during boot camp . ( So far , Robins has raised $ 655K for St . Jude ’ s Children ’ s Hospital toward her $ 1 million goal .)
It ’ s A Tough Fight . What Will YOU Do To Win ?
I applaud Robin Robins and her team . While others sit idly by and wait for the world to go back to “ normal ,” Technology Marketing Toolkit soars forward .
For MSPs , I highly recommend following Robins ' lead . Do not give in to adversity , doubt , or fear . Instead , focus on what you can control and how you can profoundly impact others . Don ’ t sit on the ropes . Get out in the ring . Be stubborn and persistent . Double down on your marketing efforts . When you do , no matter what opponent you face , you ’ ll win the fight and rise and become the champion MSP in your IT market .
As world heavyweight boxing champion Jack Dempsey said , “ A champion is someone who gets up when he can ’ t .” n
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