MSP SPOTLIGHT
Company :
Atlantic , Tomorrow ’ s Office
Year Founded :
1959
Headquartered :
New York City
Geographic Market :
New York and the Philadelphia metro regions
Top Growth Indicator :
Ability to adapt to market
YoY % Of Growth :
7 %– 14 %
CEO And Founder :
Larry Weiss
Executive VP And Chief Technology Officer :
Bill McLaughlin
CTO Bill McLaughlin
On The Power Of Adaptability And Finding The Right People For Success
What Are The Top Three Metrics You Use To Measure Your Business And Why ?
Anyone can sell technology . But what truly separates you is how well you implement it for your clients and continue to support them . If you hire the right people and your employees are happy , then that ’ s going to translate into a high level of customer service . Finding great technology is easy , but finding good people to sell that technology is tough . That ’ s why you need to find good people , bring them into your organization , and empower them to sell your service . That ’ s when the magic happens and what differentiates you from your competitors . For this reason , I would say we use four metrics :
1 . |
Revenue |
2 . |
Profitability |
3 . |
Employee satisfaction |
4 . |
Customer service |
What ’ s The Top Lesson You Had To Learn That Allowed You To Kick-Start Your Business Growth ?
It ’ s simple : failing . We didn ’ t get to where we are today without failing and learning .
Atlantic , Tomorrow ’ s Office began as a traditional copier company in 1959 , and Larry Weiss bought it out of bankruptcy in 1982 . Larry has always been one of the first people in our market to recognize market changes and actively look for ways we can diversify our organization to sustain growth for us and our clients . As a result , we ’ re regularly looking for ways to adapt and grow .