CHAMPION MINDSET
Growth Unlocked:
Celebrity Speakers and Top Industry Experts Reveal Winning Playbooks at TMT’ s Sold-Out Boot Camp
MSPs packed the house in Dallas for the annual IT Sales and Marketing Boot Camp, where celebrity speakers and top-performing peers shared real-world strategies to accelerate growth, boost profits, and stand out in the market.
BY SARAH JORDAN
From Dr. Phil McGraw to the Savannah Bananas’ Jesse Cole to the“ Ambassador of Hope” Andre Norman, and more, the speaking lineup at TMT’ s 18th Annual IT Sales and Marketing Boot Camp in April sent MSP business owners home with inspiration and growth strategies they can put to work immediately.
Here’ s just a few highlights from the stage:
Dr. Phil Pushes MSPs to“ Own It”— in Life and in Business
In an interview with Robin Robins, CEO and founder of TMT and MSP Success, Dr. Phil McGraw( yes, THAT Dr. Phil!), celebrity psychologist and talk show host, gave attendees frank advice on what it really means to be in business— and how to stay true to themselves while doing it.
“ I don’ t do anything that I’ m not one hundred percent passionate about. And I never wanted to be a member of the herd,” McGraw said.“[ In business ], you have to know what separates you from everybody else that thinks they do what you do. If you don’ t know what your differentiator is, if you can’ t articulate it and don’ t market it in an easily perceptible way, then you aren’ t really in business yet. You haven’ t gotten the courage.
“ No one is going to confuse me with anyone else, and that’ s important to me,” he said.“ Define your brand, decide what it is, make a commitment to it, and ride that horse to the finish line. You’ ve got to decide what it is that you’ re selling and own it. Decide who you are and do that on purpose. Don’ t apologize for it. Own it.”
Dr. Phil will be featured in our cover story in our next issue. Don’ t miss it!
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