“ Imitate those who are where you want to be, then innovate to improve upon [ their methods ].” – Julio Lopez
After joining the program, he put in the work to improve marketing, sales, operations and customer service.
Lopez’ s accountability group leader reminded him,“ Please don’ t reinvent the wheel. Trust the process and keep doing the work. Then once you have it down, you can add your flavor to it.”
Lopez stuck with this methodology, fixing every business problem he came across with this same mindset— finding experts who have solved the problem before, copying their methods, then adapting it to better fit his MSP’ s model and client base.
This methodology was a resounding success. IT for Education finished 2024 with an incredible $ 6.5 million in revenue, adding 63 % top-line revenue growth. Simultaneously, they fixed their self-professed lowprofit problem and ended the year with best-in-class profitability, increasing their bottom line by 698 % in a single year. To achieve this, they increased their revenue by over $ 2.5 million, their net profit substantially and their MRR by over $ 18,000.
“ Top lines are for vanity,” Lopez said.“ The bottom line— profit— is what allows you to pay off your mortgage. It helps you pay for your kid’ s college [ tuition ]. Whether you’ re a dreamer focused on crossing that million-dollar threshold or a Producers Club member [ the top membership tier of TMT ] working to attain the next level, my suggestion is the same: Imitate those who are where you want to be, then innovate to improve upon [ their methods ]. As Tony Robbins says,‘ Success leaves clues.’ I say, use them.”
Accepting the Better Your Best Award, Lopez thanked his peers in attendance who voted for him, saying,“ I’ m at a loss for words. I’ m so grateful to the [ TMT ] community; the love you guys showed me is crazy. I’ m just grateful that I’ m here.”
What Is TMT’ s Better Your Best Competition?
TMT’ s annual Better Your Best Contest is for top-tier members to showcase how they successfully implemented marketing and business strategies to skyrocket growth, revenue, and profit for their MSP companies. The finalists make their case live in front of the IT Sales and Marketing Boot Camp attendees as to why they deserve to be TMT Spokesperson of the Year. Attendees vote on the winner, who also is awarded a luxury vehicle.
Sarah Jordan is a staff writer at MSP Success. When she’ s not reporting on trends and issues pertinent to the MSP community, you can usually find her working on her novel’ s manuscript.
MSPSUCCESS. COM | 15