“ There ' s something broken when the most valuable business partner of small and medium businesses is doing the hardest , most difficult work and making the least profit margin .”
— Fred Voccola , Kaseya CEO
SaaS applications are leaving clients dangerously exposed . Manual response tools like SOCs are too slow . By the time a human is alerted , the attacker could have already stolen data . Automated response ( like CDR ) shuts down attacks in seconds .
“ We think every single customer in the world managed by an MSP should be protected with CDR , so that ’ s why we acquired SaaS Alerts ,” Voccola . “ If you look at the financial performance of SaaS Alerts , it ’ s growing like a weed . But they ’ re still just scratching the surface .”
SaaS Alerts is a pioneer in CDR and the only complete solution on the market today . “ Hats off to CEO Jim Lippie and CTO Charles Buck ,” Voccola says . “ They ’ ve built an amazing company .”
Doing More For Partners
Kaseya , which introduced its “ Partner First Pledge ” in April , is continuing to build on it .
In addition , as part of the “ Powered by Kaseya ” initiative , the company will be investing in a worldwide marketing blitz to cement MSPs Powered by Kaseya as “ the most secure and most reliable brand that an IT and security service provider can provide . You can anticipate that the ‘ Powered by Kaseya ’ brand will have the same type of impact that the ‘ Intel Inside ’ campaign had for PC manufacturers that leveraged Intel in the ’ 90s ,” Voccola says .
“ We are putting our money where our mouth is again , not only changing the unit economics but we are going to be incredibly aggressive at marketing MSPs that are Powered by Kaseya .”
How MSPs Are Instantly Raising Profitability By Making This One Decision
The MSP industry is growing up , says Gary Pica , former MSP , longtime industry thought leader , and founder of TruMethods , a Kaseya training and peer group .
“ What ’ s changing is the way that MSPs are making decisions ,” he explains .
With many solution categories now mature , MSPs are no longer making decisions purely on features , he says . “ It ’ s more about looking at the economic model , looking at the strategy , looking at the other things outside of each single product around efficiencies and automation and training that make an impact . MSPs are starting to use that lens . It ’ s a business decision .”
The Impact Of Changing The Unit Economics
MSPs who have adopted Kaseya 365 Endpoint are already changing their unit economics , Pica says . “ Very few MSPs had every one of those product categories on every single endpoint .
“ And it was because of cost . With Kaseya 365 Endpoint , they can have all the categories they need for every user — and they can afford to do it .”
Most MSPs that adopted Kaseya 365 Endpoint have already increased their profitability 3 %– 4 %. “ So if they were at 10 % profitability , they ’ re now at 13 %– 14 %,” Pica says . “ What else can you do with just one decision to impact net profit in that way ?”
Kaseya 365 User will further improve unit economics , Pica says . “ You ’ re going to see MSPs using both Endpoint and User getting another step closer to best-in-class profit margins of 30 %– 35 %.”
He adds , “ This is a significant , positive turning point in the industry . MSPs are protecting their customer base against increased competition , protecting their users and endpoints , and experiencing a massive change in the economic model .”