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Answers To Your Toughest Questions About Kaseya 365 User
What Is “ Unit Economics ”?
Unit economics refers to the direct revenues and costs associated with a particular business model measured on a per-unit basis , such as an endpoint or user . For MSPs , this would be the cost to deliver a “ unit ” of service . Understanding unit economics helps MSPs determine the profitability of delivering a service .
Why Does Kaseya Want To Change The Unit Economics Of The MSP Industry ?
Small and medium-size businesses ( SMBs ) primarily rely on three types of professional service providers : legal , accounting , and technology . While legal and accounting firms typically achieve profit margins of 30 %– 35 %, a majority of MSPs today struggle to achieve 10 % profit margins . Kaseya thinks that ’ s unfair and wants to change the unit economics so that MSPs on average achieve 30 % margins , not just bestin-class MSPs . Arguably , MSPs provide SMBs with their most critical service . If an SMB experiences downtime of any sort — whether due to a cyberattack , technology glitch , or natural disaster — it could cause a significant financial loss or even put the company out of business . With such an awesome responsibility to keep the SMB economy online , MSPs need to be making the profits that reflect their value .
How Was Kaseya 365 — Now Called Kaseya 365 Endpoint — The First Step Toward Improving An MSP ’ s Unit Economics ?
Kaseya 365 Endpoint , introduced in April , contains all the components an MSP needs to monitor , manage , and secure their SMB customers ' endpoints , plus provides built-in automations that boost technicians ’ labor efficiency rate significantly . The low-priced subscription bundle allows MSPs to better protect all customers while also increasing their own profits .
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